Copywriter/ Creative
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Generation Fluid-Maybelline NY

Through a digital campaign led by six influencers, we repositioned a brand losing its relevance in the Australian market. Each influencer was chosen for their unique story and their embodiment of a theme found in today’s evolving world.

In just two weeks we reached double the results we were looking to hit .

Repositioned Maybelline NY to resonate with today's way of thinking.

6” PRODUCT BUMPERS

6” BRAND BUMPERS

Instagram Stories

 

Behind The Scenes Instagram Content