
Generation Fluid-Maybelline NY
Through a digital campaign led by six influencers, we repositioned a brand losing its relevance in the Australian market. Each influencer was chosen for their unique story and their embodiment of a theme found in today’s evolving world.
In just two weeks we reached double the results we were looking to hit .
Repositioned Maybelline NY to resonate with today's way of thinking.
6” PRODUCT BUMPERS






6” BRAND BUMPERS






Instagram Stories






Behind The Scenes Instagram Content





