Strategist/ Creative/ Copywriter

About Me

b. 1986, HK.

From grassroots tennis to the world’s most loved, watched, and attended Grand Slam—the Australian Open—I craft insight-driven partnership strategies, creative concepts, and copy that lands major global brands.

Off the tools: cooking up storms, hiking wild trails, camping under stars, or chasing the next adventure.

Experience:

Tennis Australia: November 2022 - present

Freelance: April 2021-November 2022

McCann Melbourne: June 2018-April 2021

JWT Melbourne: February 2017-June 2018

Cummins & Partners NY Intern: June 2016

FAJO Magazine Australian Correspondent: November 2014-March 2018

Bachelor of Communications in Advertising from RMIT 2016

Bachelor of Dance from the VCA 2011

Awards:

2020

APAC Effies-Awarded Silver for University of Melbourne’s First Commissions

Ad stars-Awarded Bronze for University of Melbourne’s First Commissions

Ad stars-Awarded 3 bronze & one Silver for Smart Wax.

The One Show-Shortlisted twice in direct marketing for SmartWax

The One Show-Shortlisted in social media for SmartWax

The One Show-Shortlisted in new product and Ip for SmartWax

2019

NY Festival Advertising Awards-Silver in Film Craft for Small Budget/Big Idea for Love Shahram

NY Festival Advertising Awards-Silver for Casting in Film Craft for Love Shahram.

NY Festival Advertising Awards-Silver in Best Original Music for Love Shahram.

BADC-Silver and Bronze for Love Shahram

Contact information:

M:042 0981 511 or E: moiracotnoircreative@gmail.com.